General Mills to reduce sugar in cereals – great news for cereal lovers!

About a month ago, General Mills announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. As I’ve written about in the past, the company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grain. For instance, every Big G cereal now provides at least 8 grams of whole grain per serving, with many cereals providing 16 grams of whole grain or more.

Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in a child’s diet.

Other cereal benefits:

• Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children’s diets.
• Ready-to-eat cereal is the No. 1 source of whole grains in a child’s diet today.
• More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.

Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip it, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office. For more information about kids and cereals, please visit Cereal Health and Wellness.

Right now if you click here, you’ll find a $1 off coupon for one of four General Mills cereals – Trix, Cocoa Puffs, Lucky Charms, or Cinnamon Toast Crunch. Which one is your family’s favorite?

Free coupons, information, and online coupon link all provided by General Mills and MyBlogSpark.