McCormick & Schmick’s Seafood Restaurants have celebrated October as National Seafood Month with specials all month long.
For lunch, there is a 10 Under $10 special, and with the Choose Your Perfect Combination special, you have the option to choose from five seafood classics, including Jumbo Gulf Shrimp, Fresh Water Tilapia, Atlantic Salmon, Alaskan Halibut or Crab Cakes. Choose two for $19.95 or three for $24.95.
And, through a new partnership with the Rachael Ray Show, you can save even more by using a coupon for 20% off any entrée. Here’s an insider tip for big savings on the Choose Your Perfect Combination special: Choose three for $24.95 and add on the North Atlantic Lobster Tail upgrade for $3.00. Apply the 20% Off Coupon, and you’re feasting on three types of fresh seafood for $22.95!
Although the month is almost over, McCormick & Schmick’s does not plan to discontinue any of the specials on any specific date. If you can double check by calling your local restaurant, I think that will be the best way to be sure. The 20% off coupon does expire on 11/30/09, though.
To help diners get the most out of their seafood experience, McCormick & Schmick’s has paired a list of Seafood Fun Facts with Top Tips for Enjoying Seafood from the “King of Seafood,” Chef Bill King*.
Seafood Fun Facts
Did you know . . .
- National Seafood Month was started in the 1940s by the National Fisheries Institute. It originally started out as a week-long event, but evolved into a month-long celebration in the 1950s.
- Shrimp is America’s favorite seafood, followed by salmon and tuna (Ahi, Yellow Fin or other fresh tuna).* At McCormick & Schmick’s restaurants nationwide, diners feast on approximately 515, 000 pounds of shrimp and 470,000 pounds of salmon each year.
- Interestingly enough, it’s the same three types of seafood that are eaten most often at home, with canned tuna replacing fresh tuna as the second runner-up for home-cooked meals.**
- Nearly 50 percent of Americans are more likely to eat seafood while dining out as opposed to cooking at home. In fact, on average, nearly 10 million meals are served at McCormick & Schmick’s each year.*
- The American Heart Association and USDA dietary guidelines recommend eating seafood at least twice a week. Yet, the vast majority of Americans, 86.7 percent, have seafood only once per week or less.
- In the U.S. in 2008, we consumed 16 pounds of seafood per person, down 0.3 pounds from 2007.***
Tips for Enjoying Seafood
- When pairing seafood, pay attention to flavors and textures. Some of the best seafood combinations to try are halibut with shrimp and salmon with crab cakes.
- If you want a lighter, healthy option, you can always request any seafood “simply grilled” at McCormick & Schmick’s. Just a squeeze of lemon juice is enough to enhance the natural flavors of the seafood.
- Think seafood and cheese don’t go together? Then you haven’t tried McCormick & Schmick’s Parmesan-Crusted Tilapia served with capers and lemon butter sauce. Delicate and flavorful.
- When ordering crab cakes, ask your server about the ratio of crab to filler. A good crab cake should be mostly crab.
- When pairing wine with seafood, you don’t have to go with whites every time. In fact, many varieties of seafood pair better with red varietals. For example, try ordering a glass of Pinot Noir to go with salmon.
- When it doubt, ask your server. They know what’s fresh that day, the origin of the seafood and they’ve usually tried everything on the menu, so they can help with tough ordering decisions.
- Chef King’s personal seafood favorites: Halibut, Chilean Sea Bass, Sturgeon, Whole Dungeness Crab, Sole Parmesan, and Ahi, lightly seared.
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*Chef Bill King is the Vice President of Culinary Development & Training for McCormick & Schmick’s Seafood Restaurants. Visit www.McCormickandSchmicks.com for additional information and restaurant locations.
** Statistics based on survey findings from a 2007 study commissioned by McCormick & Schmick’s Seafood Restaurants.
*** 2008 National Marine Fisheries Service
Giveaway prize provided by McCormick & Schmick’s. No compensation was received for this post.