A|X Armani Exchange is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style. Armani Exchange is the youthful label created by Italian designer and entrepreneur Giorgio Armani. Right now Armani Exchange has new Premium Denim starting at $98! Usually designer jeans retail for a lot more.
Browsing the online store, I love that you can shop by fit or by wash. This pair to the left, in a light wash, is my favorite. They have a moderate distressed appearance and a grey tinting process to highlight a vintage look. The straight-leg style is very flattering. Made from 98% cotton, 2% spandex, they have just a hint of stretch. Now if I could only find them in my size!
Customers who purchase a full price pair of denim from Armani Exchange, in store or online, between now and July 19th, 2009 will receive a gift card of $20 off your next purchase of $100 or more, valid 7/30/09 through 8/15/09. They’re also having a text A|X contest, where you can enter to win a pair of denim every day for the month of July by texting the keyword “DENIM2” to ARMANI (276264).
Follow @ArmaniExchange on Twitter or read the A|X Blog for more updates!