We all know someone that’s been affected by breast cancer, whether it’s a family member, a neighbor, good friend, or a friend of a friend. One in eight women will get breast cancer in her lifetime. One in eight.
This definitely hits close to home for me. While breast cancer rates are lower among non-Caucasian women, death rates are higher among African American and Latina women. In fact, every hour and a half a Latina woman dies of breast cancer in the United States. Scary!
There may not be a cure – yet – so early detection is the best defense. The earlier breast cancer is detected, the higher the survival rate. According to the National Cancer Institute,when detected during the early (localized) stage – the five year survival rate for breast cancer is 98 percent.
This year, the P&G Breast Cancer Awareness Campaign has partnered with The National Breast Cancer Foundation (NBCF) to not only educate women, but also the men in their lives, about the importance of early detection…
LADIES, you can help save lives by spreading the message that early detection is the best defense in the fight against breast cancer, and creating and following an early detection plan while encouraging others to do the same. And MEN, this October, decide when your “day of action” will be and encourage the women in your life to take action and create an early detection plan!
You can visit pgeveryday.com/bca to hear P&G employees’ inspiring stories about moments made possible in their lives due to early detection and also download the NBCF’s Early Detection Plan App, available throughout the month of October.
How is P&G involved? The 2013 P&G Breast Cancer Awareness campaign will help save lives by making a $500,000 donation to The National Breast Cancer Foundation. Since 2008, P&G has donated more than $2.1MM to the NBCF to help save lives through early detection awareness and education.
To enter to win a P&G gift basket valued at $50, filled with assorted P&G products from brands including Crest, Pantene, Secret, Scope, Swiffer and Venus, please fill out the Rafflecopter widget below. You can follow @PGeveryday on Twitter and at Facebook.com/PGeveryday.